Bienvenudos a Marshall Street, Chipotle
April 5, 2011 23:46

     After months of anticipation, Chipotle Mexican Grill opened its doors on Marshall Street. Hundreds of salivating students flocked to get a first taste, though customers reported speedy service.
     Syracuse senior Matthew Ziegler swung by the joint around 8:45 p.m. for a burrito bowl, waiting just five minutes. He also attended the opening of the DeWitt, where he stood in line for over a half hour. “I may be their biggest fan,” he says. “It’s just all the right combinations of flavors and textures. It’s like a party in my mouth.”
     Although the official Grand Opening was today, the choosy chain welcomed select customers last night during an invite-only soft launch. Those with coupon passes ordered from the full menu for no cost. “It was basically a dry run for all the employees, while making all the potential customers happy with free food,” says David Rosen, a Syracuse senior. Rosen, who tweets @ChipotleTweets often, tweeted at them, and the manager added him to the VIP list.
     Chipotle trended in Syracuse on both Twitter and Foursquare, with 119 total check-ins from 104 people. With two check-ins, Glenn F. currently holds mayorship, a title undoubtedly will be contested.
     The location on Erie Boulevard serves a steady stream of customers daily, but may notice less business as students head to the closer spot. While the fast-food restaurant dishes out burritos, tacos, and salads quickly, at rush hour, customers can expect to wait in line. But on Foursquare, Laura F. suggests, “download the iPhone ordering app to order, pay and cut the line!”