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ShopHouse: The Next Asian Chipotle
April 14, 2011 15:14

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photo courtesy of http://eater.com
Rumor confirmed! Syracuse’s favorite Mexican grill, Chipotle, will launch an Asian concept called ShopHouse Southeast Asian Kitchen. Serving up Vietnamese, Thai, and Malaysian dishes, the menu will “pair the bold and complex flavors of southeast Asia with fresh, sustainably raised ingredients; grilled and braised meats, a variety of fresh vegetables, aromatic herbs, spicy sauces, and an array of garnishes,” according to Tuesday’s press release. Similar to Chipotle’s successful model, customers will move down a line, customizing their meals.

"I have always believed that the Chipotle model would work well with a variety of different cuisines," CEO Steve Ells, founder of Chipotle and judge on NBC’s “America’s Next Great Restaurant,” said in the press release. “Chipotle's success is not necessarily about burritos and tacos, but rather about serving great, sustainably raised food that is delicious, affordable, and convenient."

The first branch will open this summer near Dupont Circle in D.C., but assuming the chain keeps mouths happy, Marshall Street could have a new Asian friend.